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Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
You’ve got mail!Using email technology to enhance intercultural communication learning
global virtual teams email correspondence intercultural communication project experiential learning
2009/8/20
As organizations become increasingly globalized and workforces increasingly culturally diverse, the use of "global virtual teams" is becoming more and more common. To be prepared to work in such a tea...