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Market Segmentation: A Tool for Improving Customer Satisfaction and Retention in Insurance Service Delivery
insurance market segmentation customer satisfaction
2011/6/1
This paper looks at the use of market segmentation as a tool for improving customer satisfaction in insurance service delivery. Insurance companies are always seeking alternative ways to improve the l...
Effect of Sales Promotion as a Tool on Organizational Performance (A case Study of Sunshine Plastic Company)
effect sales promotion tool organization performance
2011/6/1
In spite of the numerals sales promotion techniques available to many organizations, it is important to note that many organizations have not yet appreciated how to effectively and efficiently utilize...