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Virtual peer pressure works just as well as the real thing
Virtual peer pressure works real thing
2016/9/12
Peer pressure is a proven social motivator, and seeing a friend or colleague succeed at a task can boost individual effort. Researchers at the New York University Tandon School of Engineering probed t...
Under-Savers Anonymous:Evidence on Self-Help Groups and Peer Pressure as a Savings Commitment Device
Saving Decision Making Interest Rates Planning Performance Effectiveness Economics
2015/4/27
We test the effectiveness of self-help peer groups as a commitment device for precautionary savings, through two randomized field experiments among 2,687 Chilean micro-entrepreneurs. The first experim...
Both adults and adolescents often conform their behavior and opinions to peer groups, even when they themselves know better. The current study investigated this phenomenon in 24 groups of 4 children b...
Peer Pressure Plays Major Role in Environmental Behavior
Peer Pressure Environmental Behavior
2009/7/14
People are more likely to enroll in conservation programs if their neighbors do--a tendency that should be exploited when it comes to protecting the environment, according to results of a new study.