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Addressing the Consumer in Standardised Advertisements:Linguistic Cues in French and Finnish Technology Products’Advertising Texts
theory of enunciation advertising text standardisation linguistic strategies France Finland
2009/8/20
The complexity of the challenges in global marketing communications which concern technology products arise from e.g. geographical variations, trends in globalisation and the evolutionary changes of t...
Creativity of English in Print Media Advertising
Advertising Creativity of English Print Media Advertising
2009/8/10
Advertising is communication designed to get someone do something. It is a paid,
mass-mediated attempt to persuade. It is a business, an art, an institution and a
cultural phenomenon. Advertising pl...
Three Metafunctional Analysis of the Imperative Clauses In Advertising English
Metafunction Imperative clauses Advertisement
2007/12/6
Abstract:Now advertising pervades society more and more. In the present paper, I use Halliday’s Functional grammar to analyze the imperative clauses in advertising English from the three Metafunctiona...