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Unintentional Humour in the Translation of Jordanian Shop Signs
unintentional humour script opposition infringing a maxim translation competence interlingual/intercultural communication
2009/8/20
This paper examines unintentional humour, as a non-bona-fide instance of communication, in the translation of shop signs in the Jordanian public commercial environment. It shows that unintentional hum...